Protect your brand and grow your business: A complete guide to trademark registration in Mexico

In an increasingly competitive market, protecting your brand isn’t just smart — it’s essential. A registered trademark ensures your customers can recognize your products or services and gives you exclusive rights to use your brand throughout Mexico.

Whether you're a startup founder, business owner, or corporate executive, registering your trademark is a strategic move that safeguards your investment and strengthens your company’s identity. Here's everything you need to know to register your trademark in Mexico — step by step.

💡 What is a trademark, and why should you register one?

A trademark is any sign that distinguishes your products or services from others in the market. It can be a name, logo, slogan, symbol, or a combination of these.

Registering a trademark in Mexico gives you:

• Exclusive ownership rights across the country
• Legal tools to prevent others from using your brand without permission
• Stronger positioning and trust among customers
• Increased brand value in the eyes of investors and partners

🏛️ Who manages trademark registration in Mexico?

Trademarks in Mexico are managed by the Mexican Institute of Industrial Property (IMPI) — the country’s official intellectual property authority.

IMPI receives and evaluates trademark applications, grants registrations, and enforces industrial property laws to protect brand owners. You can access their portal here.

🔤 Types of trademarks you can register in Mexico

There are several types of trademarks recognized by Mexican law:

• Wordmark (nominative): Only text, no images. Example: “Nike”
• Design mark (innominate): A symbol or logo without text. Example: the Apple logo
• Combined mark (mixed): Text + visual design. Example: Coca-Cola logo with its script
• 3D trademark: The shape of a product or its packaging, if distinctive. Example: Coca-Cola’s bottle

📝 How to register your trademark in Mexico — Step by step

1. Check availability

Before filing, conduct a trademark search to make sure no one else is using or has registered something similar.
Use MARCia, IMPI’s trademark search tool, to check across all types — wordmarks, logos, and mixed marks.

2. File your application

Once you confirm availability, file your application online via the IMPI portal or in person.
You'll need to include:

• Applicant details (individual or company)
• A clear description of the trademark
• The Nice Classification category your products/services fall under
• Proof of government fee payment

3. Formal review

IMPI will review your application to ensure all formal requirements are met. If accepted, it moves to the next stage.

4. Publication in the official gazette

Your trademark will be published in the Industrial Property Gazette, giving third parties a chance to oppose if they believe your mark infringes on theirs. This opposition period lasts 10 business days.

5. Substantive examination

If no opposition is filed, IMPI will conduct a deeper legal analysis to ensure your trademark is distinctive, original, and compliant with trademark law.

6. Trademark granted

If approved, you’ll receive your official registration certificate, granting you exclusive rights in Mexico for 10 years, renewable indefinitely.

🎯 Trademark registration = brand protection + business growth

Registering your trademark is a foundational step for building long-term value and legal security in your brand. At Singular Law, we guide entrepreneurs and companies through the entire process — from name availability to official registration — making sure your brand is fully protected under Mexican law.

📩 Need help registering your trademark in Mexico?
Contact us today for personalized legal support that lets you focus on scaling your business, while we protect your brand.

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